On September 10th, Liard’s 20th Anniversary Celebration and New Product Strategy Conference was held in Beijing. The ultra-P0.9mm high-definition seamless wall, the new smart TV system and the control room led the comprehensive broadcast control platform three new products officially released at the meeting. Li Jun, chairman of the Liard Optoelectronics Co., Ltd. (hereinafter referred to as "Ryder"), said that "Lyed will invest 6%-7% of its operating income every year for research and development. Because only continuous innovation can make Entrepreneurship goes further."

20 years of entrepreneurship

Li Jun, Ph.D. in Economics, Renmin University of China, founder of Liard Optoelectronics Co., Ltd., Chairman and General Manager of the current company, Chairman of Zhongguancun Semiconductor Lighting Industry Technology Alliance, Chairman and Founder of China Smart City Investment Consortium, Siyuan· Sponsor of the Star Education Fund. Under his leadership, Liard has become the world's largest company in the field of LED display after 20 years of development. In the LED high-definition display field to break through a series of key technologies such as small-pitch arrays, Liard products have been applied to the world's high-end display sites such as the German Parliament, the NASDAQ Trading Center, the US NBC TV station, and China Central Television.

On September 10th, Liard’s 20th Anniversary Celebration and New Product Strategy Conference was held in Beijing. After 20 years of development, Liard has become a globally influential LED optoelectronics enterprise with a registered capital of 650 million yuan, 8 domestic wholly-owned and holding companies, 28 domestic branches, and 5 overseas wholly-owned holding companies. Beijing Yizhuang and Shenzhen two production bases. The control room led the show comprehensive broadcast control platform, the new smart TV system and the AMD P0.9 mm high-definition seamless wall to appear in the three new products became the biggest highlight of this event.

On September 3, at the military parade to commemorate the 70th anniversary of the victory of the Chinese People's War of Resistance Against Japanese Aggression and the World Anti-Fascist War, Liard built two giants of 360 square meters (720 square meters in total area) in the east and northwest corners of Tiananmen Square. LED parade large screen. In addition, Liard has outstanding performances in the United Nations, the German Parliament, Deutsche Bank, German BMW, NBC Television, NASDAQ, Mercedes-Benz R&D Center, etc., and Liard has relied on original technology and Independent intellectual property rights occupy many top display places around the world.

Compared to large screens, small pitch is a difficult technology in the LED field. Li Jun said that Liard spent 6%-7% of his annual operating income as research and development funding, breaking through the multiple technical barriers of small-pitch cutting-edge technology and achieving three levels from P1.9-P1.6-P0.7. jump. At present, it has taken the lead in mass production of ultra-pitch LED panels with a minimum pitch of P0.7 mm. In addition, based on the 54-inch LED TV panel to achieve "building block" splicing LED TV (and TV wall), pioneered the LED unit template splicing, won the Red Star design award.

In this event, the world's first mass-produced LED display with a pitch of less than 1 mm - AMD P0.9 mm HD seamless wall was officially released, the product will fully enter indoor small-pitch ultra-high-definition surveillance field. "In the current "Internet +" context, traditional enterprises are facing the transition to modern enterprises, video conferencing will also become a substitute for traditional business meetings. At the same time, modern enterprise video conference rooms not only undertake corporate meetings, staff training, etc., It is one of the important roles that reflects the corporate image.” Li Jun said that another product launched this time, “New Smart TV System” will bring more use functions and applicable scenarios for small-pitch LED display products. The system's small-pitch LED display products will become the new favorite of large-scale enterprise video conferencing and audio-visual teaching with its advantages of large size, no seams, and low power consumption.

In addition, Liard's control room for the control room market led the comprehensive broadcast control platform, which is composed of the hardware products that replace the traditional splicer, Leadshow MVController and the leading show integrated broadcast control system software. Create a high-end solution that precisely matches the actual needs of system users.

Extend expansion through mergers and acquisitions

Beijing Business Daily: What is the future direction of Liard?

Li Jun: In the future, Liard will focus on the world, and will acquire a large number of excellent audio-visual enterprises at home and abroad, and continue to move forward with the goal of achieving the "visual kingdom of the audio-visual kingdom". The company will achieve innovative growth with the three-pronged approach of “Main Business + Investment M&A + PPP Mode” to promote the rapid development of Liard's business. The main business grew rapidly; increased domestic and international mergers and acquisitions to achieve expansion; in the PPP mode of the cultural and entertainment performance, the net profit increased through the new investment operation profit model.

Beijing Business Daily: At the beginning of this year, Liard officially acquired Lifeng Culture and Jin Lixiang. This action is not related to the former Liard's main business. What is the consideration?

Li Jun: For the future development, Liard has formulated a "four-wheel drive" strategy as early as 2014, that is, Liard's four small business segments: LED small-pitch TV, LED intelligent lighting, LED display, and LED culture education media. The driving force for the company's high-speed operation.

The addition of Lifeng Culture and Jin Lixiang allowed Liard to start to arrange in the field of cultural tourism performance. Through its market resources and customer needs, it will complement Liard's existing products and innovatively propose the PPP model and finance. The organization cooperated and Lianfeng Culture launched a large number of PPP businesses in the field of cultural tourism performances. In our view, LED culture tourism performance is the most innovative business segment of Liard's "four-wheel drive" strategy, which will drive Liad's rapid development and promote the development of PPP business through cooperation and investment. Promote the transformation of Liard from a product-oriented company to a content-based enterprise.

Beijing Business Daily: What is the deployment of Liard in the internationalization strategy?

Li Jun: We will expand the enterprise industry market by increasing investment and mergers and acquisitions, supplement the shortcomings of enterprise management, enhance the comprehensive competitiveness of enterprises, and achieve expansion.

In August of this year, we acquired Pingda Electronics, the world's top supplier of display and digital signage systems. This initiative opened the first place for GEM companies to acquire US listed companies, and also enabled Liard to form a strategic layout for group development. Founded in 1983, Pinda Electronics is headquartered in Oregon, USA, with branches, cooperative manufacturers and customers all over the world. With the world's leading display and digital signage technology, we provide high-quality electronic display system solutions for customers such as educational institutions, government agencies, commercial enterprises, public utilities and home theater enthusiasts.

The acquisition will help the company expand its overseas market, accelerate the strategic layout of the company's globalization, and achieve balanced development goals of overseas and domestic performance. It will help accelerate the global promotion of LED high-definition display and meet the burst period of LED small-pitch display; Conducive to the synergy between the two sides, significantly enhance the company's profitability and market share; further implementation of endogenous development and outreach acquisition of simultaneous high-speed growth strategy (Liyad has completed five investment mergers and acquisitions in the past three years), further establishing the company The world shows the status of the leader in the field.

Today, Liard intends to subscribe for 30 million shares of MIC (the only LED listed company in India), which will further expand the Southeast Asian market. In the future, there will be a series of actions such as the construction of the Liard European factory in Eastern Europe and Slovakia.

Source: China LED screen