From 2G to 4G technology breakthroughs, the media industry closely follows the pace of mobile communication technology, in continuous iterative updates. In the 5G era, the content production, distribution and consumption mode of the media industry will be completely changed. At the technical level, the high transmission rate, larger capacity and shorter delay of 5G provide the possibility for the interconnection of all things. With the improvement of technology, the media industry will also usher in new waves, new scenarios and new opportunities.

     Data Traffic Cooperative Video Stream Trend

     Leading the Development of Media Industry in 5G Era

     Omnidirectional Video and Super Video

     All-round video will become one of the main trends of media industry in 5G era. The omni-directional video technology mainly includes three aspects:

     One is to further optimize the video user experience in the area of consumer entertainment in the era of 4G. Video sharpness and loading speed can ensure user satisfaction, whether in high-speed motorcycles or in crowded popular scenic spots.

     Secondly, video terminals are diversified. Mobile video terminals in the era of 4G are still mainly focused on smart phones. In the age of 5G, everything is media. In the future, the society will form ubiquitous screens, including wearable devices, smart home, etc.

     Third, video will further break through the terminal and rise to the cloud, such as the use of cloud games. * It is the expansion of video capability. The restriction of network speed will be completely lifted in 5G era. Short video and live video will have a broader application in the field of marketing.

     All things interconnect, enrich data and flow, make marketing more accurate

     In the 5G era, the interaction between people and people, people and different terminals will be closer. In this context, the construction of the Internet of Things will bring a large amount of raw data, which can reflect users'behavior and habits from various angles, further realize the dissemination of artificial intelligence, and help more accurate digital marketing.

     For example, the "MAGIC" intelligent production platform of Xinhua News Agency realizes data visualization, data videoization and video automation on the basis of producing a large number of MGC news to meet the needs of different audiences. In addition, the development of communication technology will also bring integrated super APP and super entrance. Due to the limitations of the network transmission foundation in the era of 4G, the volume of Weichat applet is limited to less than 4MB, and the experience is worse than that of the main program. In the era of 5G, the change of transmission rate and mobile phone performance will further expand the applet. Capacitance, subverting APP ecology and traffic access channels.

     New Opportunities of Digital Outdoor in 5G Era

     5G technology promotes the development of the media industry. Advertisers and media owners are very interested in it. How does 5G affect digital outdoor?

     Improvement of transmission speed changes the marketing mode of digital outdoor

     The transmission speed of 5G is hundreds of times faster than that of 4G network. Digital outdoor media can display ultra-high definition and lifelike advertising images to enhance users'perception. On the other hand, 5G technology will promote the sale of streaming media video in seconds and accelerate the wave of digital outdoor programmed advertising auction. It has already been realized in the era of 4G, but the advent of 5G has pushed live advertising forward to a new level. Live advertising will become more popular and popular, and the cost will be lower.

     Combining AR+AI Technology to Change Digital Outdoor Display Mode

     With the development of 5G technology, it will catalyze the commercialization of the advanced intelligent advertising technology, that is, the intelligent scene experience of AR+AI. Prior to this, outdoor advertising information is basically static, flat form; this time, we can make product advertising three-dimensional, 365 degrees fully displayed in front of consumers.

     For example, when you go out to lunch with your colleagues in the afternoon, you can start clicking on the elevator from the moment you enter to see which store you want to go to. The three-dimensional environment unfolds in front of you, and then you click on the menu of the store. Every three-dimensional dish is displayed in front of you. After you leave the elevator, you order according to your preferences and walk to it. You can eat directly in the store. For brand traders and advertisers, how to make good use of new technology to make products or services "live" is a new challenge.

     5G promotes a new era of offline data intelligence

     5G is the era of interconnection of all things. Everywhere is intelligent hardware. Everywhere can be networked or called the Internet of Things (IoT). That is to say, 5G will further deepen the networking of hardware and things. Based on the diversity and flexibility of intelligent terminals, it will bring great convenience for offline data acquisition, improve the accuracy and recall rate of data, and provide more reliable data information for offline marketing. Based on this, digital outdoor media can better meet the precise delivery needs of advertisers, and enhance the ROI of advertisers and the bargaining power of media.

     5G as the basis of building the Internet of Things, will rapidly build the Internet of Things with a new communication technology, while artificial intelligence will be able to connect the ecosystem and realize intelligent interaction of digital outdoor terminals. With the promotion of 5G commerce, Oling is also actively laying out related businesses, committed to using * technology to promote the rapid development of digital outdoor media industry.

Source: Huicong LED screen