On August 21-24, 2019, the 28th Beijing International Radio, Film and Television Exhibition (BIRTV2019) was held at the China International Exhibition Center (Old Pavilion) in Beijing. The theme of the exhibition is "Innovation Driven to Construct a New Media Ecology". The BIRTV2019 actively cooperates with the "Action Plan for the Development of Ultra-High Definition Video Industry (2019-2022)". In accordance with the overall technical line of "4K first, 8K at the same time", we will focus on exhibiting the development and application results of UHD video industry, especially the innovative achievements of domestic technology and equipment, leading the development of related technologies and industries, and promoting the development of media convergence. What opportunities can the LED display industry, which is closely related to the ultra-high definition video industry and radio and television industry, seize from this "windvane" exhibition?

     Super High Definition Policy Support Wide Market LED Upstream and Downstream Opportunities

     At this exhibition, Guangdong, as a pilot area of UHD video industry, has demonstrated the advantages of core technologies in the UHD industry chain of Guangdong Province. For example, Guangdong TV took the lead in realizing the transmission of network 4K UHD live channel. At present, 58% of video users in Guangdong Province have become 4K users. In the future, Guangdong will promote the combination of 5G+4K. Take the lead in building the national 4K ultra-high definition industry development. Ultra-high definition video industry has great potential. Ultra-high definition video industry includes five links: Ultra-high definition video capture, production, transmission, presentation and application. Ultra-high definition video industry includes upstream components, panels, equipment, terminals, transmission networks, production and dissemination of content in the middle stream, and specific applications in the downstream.

     The development of UHD video industry will undoubtedly promote the demand for UHD terminals, but also have an impact on the development of UHD large screen ecology. In fact, with people's increasing concern and demand for ultra-high definition display industry and the introduction of relevant national policies, the layout of the LED display industry in the field of ultra-high definition has already begun, including the radio and television industry. Throughout the development of the entire display industry, 2K display of LED display has become the mainstream, and the industry is striving to move towards 4K. Whether 4K HD display screen is on display at the exhibition or in the practical application of radio and television industry, 4K has gradually become well known. The development of ultra-high definition video industry will be a great opportunity for manufacturers of various industrial links in the upper, middle and lower reaches of LED display screen.

     Wind Direction Five G, Four K/8K, Ultra-high Definition Small Spacing Continuous Leading

     It is reported that the exhibition promotes the upgrading of radio and television industry with technology upgrading and deepens the structural reform of radio and television supply side with technological innovation. It focuses on 4K/8K UHD production and broadcasting, 5G transmission and development trend, new development of media convergence, solution of county-level financial media center construction, artificial intelligence, cloud computing, big data and objects. Networking, full IP network production and broadcasting technology, 3D audio technology, etc. Explore the new generation of information technology and radio and television integration application, promote the new development of smart radio and television. "4k/8k", "5G", "Ultra-high definition" will become the key words of the exhibition, and will also be the vane leading the sustainable development of small spacing LED display.

     In fact, with the brightness and refresh rate of LED display greatly increased, small spacing LED display has already emerged in the field of radio and television. Especially in recent years, the record of point spacing of LED display screen has been constantly refreshed. Small spacing display can better meet the resolution requirements of large indoor screen, and can display high-definition pictures in DVD, SD, HD, SXGA + formats. Data show that in 2018, video wall applications in radio and television industry accounted for about 15% of the total market share of video wall, and it is one of the main application areas of small spacing LED display screen. At the same time, we can also see that although the market is large, the entry threshold is also high. Radio and TV industry, as a segment market demanding high technical indicators of products in display applications, is also a profitable market. It is one of the fierce markets for LED enterprises to compete for products. With the in-depth development of indoor small-spacing LED display screens, the technical threshold of the late entrants will continue to improve and the market pattern of "the strong will always be strong" will be formed.

     It's a big trend to merge small spacing and VR/AR technology in spelling technology.

As we all know, nowadays the major TV stations in the ratings, in fact, are also in the screen technology, whose stage display technology is good, content creative, high-tech model, who can win the attention of the audience. Take the Spring Festival Gala of every big TV in 2018 as an example, new display technologies such as VR, AR, hologram and so on, combined with LED display, bring different splendor. From the point of view of VR/AR industry chain, display screen is the basic and important hardware facilities. Small spacing LED display with better picture quality can undoubtedly significantly improve the user experience of VR products. With the outbreak of VR/AR technology industry in the future, small spacing LED display technology will show explosive growth with its seamless and excellent display effect. At the same time, in the future, small spacing indoor LED display will be combined with VR / AR technology, which is the future trend.

     It is not difficult to see that "4k/8k", "ultra-high definition", "AR/VR" technology on BIRTV2019 will become the next outlet of the LED display industry. It is both an opportunity and a challenge for small spacing LED display. Opportunities lie in its broad application market, and challenges lie in how to better integrate these technologies. At this stage, the 4K application of LED display is still in its infancy, and there is still a long way to go in the future. In addition, the promotion and implementation of the development plan of ultra-high definition and high frequency television industry, LED display needs to keep up with the pace of industry development. With the continuous expansion of market scale in these important application areas, it will bring a new round of development opportunities to the industry.

Source: Huicong LED screen